How to reduce perceived risk

1. What steps might a corporation wanting to build a new toxic waste disposal site take, so as to minimize the perceived risk? (one paragraph answer)

Answer: The corporation could ask several potential communities to bid on the opportunity to host the toxic waste disposal site. This gives the communities a voluntary choice, and it also gives them control, both factors that reduce perceived risk.

2. Explain why labelling food derived from genetically modified organisms (GMOs) will likely reduce the perceived risk of GMOs. (one paragraph answer)